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商品編號： 9-806-035 出版日期： 2005/08/22 作者姓名： Jones, Geoffrey G.;Lefort, Alexis 商品類別： Other 商品規格： 14p 再版日期： 2012/01/06 地域： 產業： Business consulting services 個案年度： 1946 - 1973
商品敘述：
Considers McKinsey''s strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first international office in London in 1959. Describes the subsequent rapid international growth of McKinsey and its leading competitors and their role in diffusing American management concepts worldwide. By 1973, however, McKinsey''s new managing director faced evidence that the global demands for such services was in decline, in part because the American management model was becoming less attractive.
涵蓋領域：
Entrepreneurship;Knowledge management;Industry analysis;International business;Business history;Globalization
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